Toby Simmons is the Executive Chairman of youX, where he drives strategic vision and growth through digital innovation and data-led decision-making. With a strong background in technology and finance, Toby previously served as CIO and Executive Director at Stratton Finance and was a Non-Executive Director at Plenti Limited. An entrepreneur at heart, he co-founded and successfully exited a global wagering technologies business before age 30. Toby’s leadership combines commercial acumen with a passion for simplifying complexity, and he remains committed to mentoring emerging talent and using technology to transform customer experiences and operational efficiency across the finance and automotive sectors.