Simon Penhaligon is the CEO and Co-Founder of youX, a technology-driven finance platform he co-founded in 2017. With a strong vision for innovation and customer-centric solutions, Simon has led the business from inception to becoming a key player in the finance technology sector. His leadership combines strategic foresight with a deep understanding of the asset finance landscape, driving the company's growth, partnerships, and product evolution. Passionate about empowering brokers and dealerships with smarter tools, Simon continues to push the boundaries of what's possible in financial technology.