Meet our team

CEO and Co-Founder of youX, has led the platform since 2017, driving its growth in the finance tech space. Known for his innovative, customer-focused vision, Simon blends strategic leadership with deep asset finance expertise to empower brokers and dealerships with smarter digital tools.

With over 11 years of diverse experience in IT system design, project management, start-ups, business ownership, and finance broking, Grant is a seasoned professional with a passion for driving efficiency through automation. His expertise in operations management and sales management has shaped his visionary approach to software design, ensuring that youX products empower businesses across industries with streamlined processes and cutting-edge technology.

Grant’s track record includes successfully designing and project managing custom CRM implementations for two ASX listed businesses and a large government department. Grant played a pivotal role in growing an asset finance brokerage alongside his partner, Simon. He also led the design and management of custom CRM implementations for renowned organizations such as SEEK, Laureate University, and TAFE NSW. Recognizing the immense potential for efficiency and self-service technology in the asset finance industry, Grant’s mission is to make these advancements accessible to all, ensuring the industry’s growth and meeting the evolving expectations of customers. His catchphrase, “”Efficiency through automation,”” encapsulates his commitment to delivering innovative solutions that enhance productivity and customer experience.

Chief Commercial Officer at youX, brings 30+ years of expertise in automotive lending and fintech. With leadership roles at Ford Motor Credit and Alto Group, he’s known for innovating in asset finance and driving growth across dealer and broker channels. A finance industry guru, he’s passionate about modernizing the asset finance model through technology.

Alem is a seasoned professional with a remarkable 17-year career in consumer and commercial asset finance. As the Chief Success Officer at youX, Alem’s expertise in this field has proven instrumental in driving the company’s growth and ensuring client satisfaction.

Throughout his career, Alem has showcased his extensive knowledge of commercial and consumer asset finance, acquired through his tenure at renowned international banks and lenders. His ability to navigate complex financial landscapes and provide strategic insights has earned him a reputation as a trusted advisor in the industry. Notably, Alem’s exceptional fiscal acumen was recognized when he was appointed as a consultant for fiscal matters in the economics transition unit, overseeing the distribution of a staggering $4 billion in public revenues at both the entity and state levels. Additionally, Alem’s visionary leadership led to the establishment of youXLodge’s process and operations structure, laying the foundation for the company’s continued success.

Executive Chairman of youX, is a tech and finance leader known for driving digital innovation and operational efficiency. A former Stratton Finance CIO and Plenti Limited director, he co-founded and exited a global tech business before 30. He’s passionate about simplifying complexity and mentoring emerging talent.